Prices and Contracts in Sports Marketing

Manfred Bruhn () and Peter Rohlmann ()
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Manfred Bruhn: University of Basel
Peter Rohlmann: PR MARKETING

Chapter Chapter 5 in Sports Marketing, 2023, pp 49-58 from Springer

Abstract: Abstract This chapter deals with the pricing policy of sports marketing. The following is about the financial and contractual agreements of rights owners and rights users. It is also shown that prices are the valuation and negotiation result of the partners. In addition, various pricing strategies in sports marketing are explained. It is also clear that it is always less about the enforcement of conditions of a competition, league or event comparison or about a one-sided advantage, but that a high degree of common goal setting and mutual appreciation is necessary in a close cooperation.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39122-5_5

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DOI: 10.1007/978-3-658-39122-5_5

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