Marketing Tools

Ralf T. Kreutzer
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Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht

Chapter 5 in Practice-Oriented Marketing, 2023, pp 243-471 from Springer

Abstract: Abstract In this chapter, the five marketing tools of the marketing diamond are explained in detail and presented in a practical manner. These are: Product and programme policy, price and conditions policy, distribution policy, communication policy and personnel policy.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39717-3_5

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DOI: 10.1007/978-3-658-39717-3_5

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