Practice-Oriented Marketing

Ralf T. Kreutzer ()
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Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-39717-3
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Chapters in this book:

Ch 1 General Basics of Marketing

Ralf T. Kreutzer

Ch 2 Marketing Planning and Marketing Research

Ralf T. Kreutzer

Ch 3 Marketing Targets

Ralf T. Kreutzer

Ch 4 Marketing Strategy

Ralf T. Kreutzer

Ch 5 Marketing Tools

Ralf T. Kreutzer

Ch 6 Development of a Closed Marketing Concept

Ralf T. Kreutzer

Ch 7 Marketing Controlling

Ralf T. Kreutzer

Ch 8 Marketing Organization

Ralf T. Kreutzer

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DOI: 10.1007/978-3-658-39717-3

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