Development of a Closed Marketing Concept

Ralf T. Kreutzer
Additional contact information
Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht

Chapter 6 in Practice-Oriented Marketing, 2023, pp 473-478 from Springer

Abstract: Abstract In this chapter, the reader learns to understand the structure of a strategic and an operational marketing plan, to create a marketing plan independently and to assign specific marketing activities to the individual phases of the product life cycle.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39717-3_6

Ordering information: This item can be ordered from
http://www.springer.com/9783658397173

DOI: 10.1007/978-3-658-39717-3_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().