Basics of Content Marketing

Thomas Hörner ()

Chapter Chapter 1 in Advertising Impact and Controlling in Content Marketing, 2023, pp 3-12 from Springer

Abstract: Abstract Content marketing is a marketing discipline that has gained increasing importance in recent years and tries to achieve marketing goals with non-advertising, rather editorial-journalistic content. Content marketing is a strategic approach that is implemented on the website, in social media and in various formats.

Date: 2023
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DOI: 10.1007/978-3-658-40551-9_1

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