Advertising Impact and Controlling in Content Marketing

Thomas Hörner ()

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-40551-9
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Chapters in this book:

Ch Chapter 1 Basics of Content Marketing

Thomas Hörner

Ch Chapter 10 The Content Marketing Controlling Framework

Thomas Hörner

Ch Chapter 2 Advertising Effectiveness Model of Content Marketing

Thomas Hörner

Ch Chapter 3 Attitudes, Knowledge & Taxonomies as Basic Constructs

Thomas Hörner

Ch Chapter 4 Changing Attitudes

Thomas Hörner

Ch Chapter 5 How Behavior Arises and Can Be Influenced

Thomas Hörner

Ch Chapter 6 Content Effects Regarding Machines

Thomas Hörner

Ch Chapter 7 Structured Approach for Topic Finding

Thomas Hörner

Ch Chapter 8 Designing Effective Content Marketing Posts

Thomas Hörner

Ch Chapter 9 Basic Thoughts on Controlling

Thomas Hörner

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DOI: 10.1007/978-3-658-40551-9

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