Content Effects Regarding Machines

Thomas Hörner ()

Chapter Chapter 6 in Advertising Impact and Controlling in Content Marketing, 2023, pp 97-102 from Springer

Abstract: Abstract Content marketing takes place in digital media and therefore has an effect on machines and algorithms in addition to the psychological effect on people. For example, the algorithms of search engines or social media networks. They are the ones who have a major impact on the further dissemination of content marketing content. Therefore, when designing content, in addition to psychological effects, such effects on such Internet algorithms must be taken into account in order to achieve the greatest possible effect.

Date: 2023
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DOI: 10.1007/978-3-658-40551-9_6

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