Social Media Communication in the Tyrolean State Parliament Election Campaign 2022

Peter Schneckenleitner (), Nina Faerberboeck and Philip Kreisern
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Peter Schneckenleitner: University of Applied Sciences
Nina Faerberboeck: University of Applied Sciences
Philip Kreisern: University of Applied Sciences

A chapter in Conference Proceedings Trends in Business Communication 2022, 2023, pp 159-176 from Springer

Abstract: Abstract This paper analyzes how the top candidates in the 2022 Tyrolean state election campaign communicate on social media. Quantitative observation as a research design is used in order to be able to make a scientifically sound statement about their communication behavior. The analyzed data of six running parties and their three top candidates are presented and interpreted in this paper.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-40619-6_11

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DOI: 10.1007/978-3-658-40619-6_11

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