Conference Proceedings Trends in Business Communication 2022

Edited by Peter Schneckenleitner (), Wolfgang Reitberger () and Alexandra Brunner-Sperdin ()

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-40619-6
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Chapters in this book:

What’s in a Name? Communicating Forms of Toponyms at Greek Wine Labels

Eleni Anagnostou and Theodosios Tsiakis

Digital Grocery Retailing—The Influence of Product-Related and Personal-Related Factors on the Purchase Decision

Katharina Angerer

Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing

Lukas Blunder

Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors

Alexandra Brunner-Sperdin and Mario Situm

Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984–2020

Peter Dietrich, Christoph Hauser and Sascha Leiber

On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs

Lisa Tremmel and Peter Dietrich

Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels

Lukas Hartleif

Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram

Selina Sommer and Mario Jooss

Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention?

Tanja Kostner

A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level—from a Leadership & Communication Perspective

Horst J. Lechner

Social Media Communication in the Tyrolean State Parliament Election Campaign 2022

Peter Schneckenleitner, Nina Faerberboeck and Philip Kreisern

Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria

Peter Schneckenleitner and André Haller

Trends in Communication 2023—A New Methodological Approach

Peter Schneckenleitner and Sonja Lisa Windhager

Analysing the Behaviour of Online Daily Newspaper Readers—Tyrolean Case Study

Andreas Stöckl, Simone Sandler, Oliver Krauss and Emmanuel Helm

The Storyporting Method in the Context of Sports Journalism

Torsten Wojciechowski, Susanne Doppler and Rainer Nübel

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-40619-6

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DOI: 10.1007/978-3-658-40619-6

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