Trends in Communication 2023—A New Methodological Approach

Peter Schneckenleitner () and Sonja Lisa Windhager
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Peter Schneckenleitner: University of Applied Sciences
Sonja Lisa Windhager: University of Applied Sciences

A chapter in Conference Proceedings Trends in Business Communication 2022, 2023, pp 197-213 from Springer

Abstract: Abstract This paper describes a new scientific approach how communication trends can be surveyed and identified. In a four-phase research design, an elaborate empirical method mix is used to create a scientifically sound statement about communication trends. The following eight trends were identified and described in this paper: Customized Content, Employer Branding, The Hybrid, Fast Communication, CSR Communication, Disinformation, Metaverse and Digital Detox.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-40619-6_13

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DOI: 10.1007/978-3-658-40619-6_13

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