Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984–2020

Peter Dietrich (), Christoph Hauser () and Sascha Leiber
Additional contact information
Peter Dietrich: University of Applied Sciences
Christoph Hauser: University of Applied Sciences
Sascha Leiber: University of Applied Sciences

A chapter in Conference Proceedings Trends in Business Communication 2022, 2023, pp 51-72 from Springer

Abstract: Abstract Over the last four decades, the PR industry tried hard to develop from an operational practice into a full strategic management function. Analyzing the submissions for the Austrian-PR-State-Award (1984–2020) shows no significant changes in the perception and treatment of PR problems in this period. A symbolic-interpretive mode is more often practiced than a dialogue-oriented management mode. The main focus is on gaining internal influence, and the improvement of the actual performance is neglected. Hence, due to this imbalance, the possibility of professionalization efforts through a mutually reinforcing dynamic of increase between performance and influence cannot be fully exploited.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-40619-6_5

Ordering information: This item can be ordered from
http://www.springer.com/9783658406196

DOI: 10.1007/978-3-658-40619-6_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().