The Service Stage for Successful Implementation of objectives

Ricky McKenna ()

Chapter Chapter 11 in The Sales Sat Nav for Media Consultants, 2023, pp 177-202 from Springer

Abstract: Abstract “You have reached your destination.” Not quite. Because after the sales process you still have to cover the most important leg of the journey. The whole journey should meet or exceed customer expectations. And the whole journey also includes reaching the destination in the form of a functioning communication solution. Unless already discussed with the customer, you must agree on the period of the campaign and the communication idea for the creation of advertising materials with the customer. This chapter deals with important aspects of different advertising materials to achieve a successful advertising campaign. An outstanding support for successful communication is the USP of a company. This feature is of high purchase relevance for their customers and must be given a fixed place as a statement in the campaign.

Date: 2023
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DOI: 10.1007/978-3-658-40734-6_11

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