Turn Right—Conversation Starter with Pattern Interruption

Ricky McKenna ()

Chapter Chapter 2 in The Sales Sat Nav for Media Consultants, 2023, pp 25-45 from Springer

Abstract: Abstract During my school days, my teachers either loved or hated me. I was always—even at inappropriate times—ready for jokes, and with many teachers I was a kind of reminder of what their own children should not be. For other teaching staff, my style was rather refreshing and positive. When my nephew, Adrian, visited the same school over 30 years later and talked in class, he was screamed at by my old teacher with the words: “Richard, shut up!” Even if this is a negative example, I deduce the thesis for the sales business from it: Be different from the others! In business life, the streamlined form often doesn’t lead to the desired success. If you sound like everyone else, you run the risk of becoming just a number. Take on corners and edges that make you noticeable and thus attention-grabbing. Interrupt common and predictable patterns.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-40734-6_2

Ordering information: This item can be ordered from
http://www.springer.com/9783658407346

DOI: 10.1007/978-3-658-40734-6_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().