Only a Few More Meters—The Presentation of the Offer

Ricky McKenna ()

Chapter Chapter 8 in The Sales Sat Nav for Media Consultants, 2023, pp 123-134 from Springer

Abstract: Abstract “With this new customer special offer, you reach 350,000 people. We are the market leader in the 14–49 age segment. Nobody can show better figures. You get a total of 10 placements over a period of three weeks. The investment is only 4599 €.” Question: What is missing in the offer presented? Answer: Almost everything that is important to the customer! The content mentioned are only the features of the offer. But what do these features mean for the customer? The abbreviation WIIFM brings it to the point—What’s in it for me? How can I benefit from those features? When presenting an offer, the advantages of the above features and the resulting benefits for the customer must be clearly communicated. This chapter describes, using selected examples, the interplay of offer features, their general advantages and the benefits of these advantages for the customer.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-40734-6_8

Ordering information: This item can be ordered from
http://www.springer.com/9783658407346

DOI: 10.1007/978-3-658-40734-6_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().