Product Management

Claus Tintelnot ()

Chapter Chapter 2 in Integrated Product and Sales Management in B2B, 2023, pp 43-148 from Springer

Abstract: Abstract Leading product management in B2B means mastering many tasks and achieving many goals. These cannot be accomplished without integration and thus without cooperation with Sales and other functions. This chapter looks at the tasks of product management in order to understand which challenges have to be faced and how they can be integrated and managed with digitally supported communication.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42227-1_2

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DOI: 10.1007/978-3-658-42227-1_2

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