Forecast of Market Share Developments by the Analysis of Share of Search Measures

Florian Riedmüller ()
Additional contact information
Florian Riedmüller: Technische Hochschule Nürnberg

Chapter Kapitel 15 in Marketingtechnologien, 2023, pp 219-227 from Springer

Abstract: Abstract Google-based share of search analyses provide insights into current market structures and allow forecasts for the further development of market shares. The high relevance of share of search analyses results from the positioning of search queries as a leading indicator in the marketing brand funnel. Share of search studies must carefully compile all relevant search terms for the own brand and the relevant competitors to ensure valid results.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42294-3_15

Ordering information: This item can be ordered from
http://www.springer.com/9783658422943

DOI: 10.1007/978-3-658-42294-3_15

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().