The Market Analysis as the Basis for Successful Business Activity in Africa

Michael Monnerjahn () and Jürgen Friedrich ()

Chapter Chapter 10 in Practical Handbook Business in Africa, 2023, pp 133-143 from Springer

Abstract: Abstract The analysis of the African market is carried out using the same methods and according to the same criteria as in other world regions. However, there is usually less information than in other markets. In general, it can be said that both the risks and opportunities in Africa are greater. The right partners are crucial for business success in Africa. Numerous governmental, public, and also private institutions offer their help when it comes to finding the most successful path to Africa.

Date: 2023
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DOI: 10.1007/978-3-658-42518-0_10

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