Characteristics of B2B Sales in Africa

Frank Nordmann ()

Chapter Chapter 11 in Practical Handbook Business in Africa, 2023, pp 145-150 from Springer

Abstract: Abstract Winning local entrepreneurs as customers poses particular challenges in Africa. The company Grimme Landmaschinenfabrik has been successful for many years in marketing their products locally. Because they have chosen an adapted approach. A practical report on the peculiarities of B2B sales.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42518-0_11

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DOI: 10.1007/978-3-658-42518-0_11

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