Service and Maintenance in Africa

Christian Ancker ()

Chapter Chapter 16 in Practical Handbook Business in Africa, 2023, pp 191-204 from Springer

Abstract: Abstract In addition to the traditional product sale, the service and maintenance business is becoming increasingly important in Africa. It is becoming increasingly important for African customers that suppliers demonstrate the long-term performance of their solution even before the first business deal. Accordingly, after-sales service requires an organization and corresponding processes oriented towards customer needs. At the same time, this opens up new business areas for companies operating in Africa. If set up correctly, there are long-term differentiation opportunities in the market and extended long-term chances of success.

Date: 2023
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DOI: 10.1007/978-3-658-42518-0_16

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