Insights and a Look into the Future
Thomas Schmidt (),
Kay Pfaffenberger () and
Stefan Liebing ()
Chapter Chapter 25 in Practical Handbook Business in Africa, 2023, pp 293-299 from Springer
Abstract:
Abstract From the editors’ perspective, the main findings can be summarized in five theses: Thesis 1: German companies cannot afford not to be present in Africa! Thesis 2: The greatest risk lies in missed growth opportunities! Thesis 3: Market development in Africa works differently than in the rest of the world! Thesis 4: We can learn from other investors! Thesis 5: Recipe for success: Make it a top priority!.
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42518-0_25
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DOI: 10.1007/978-3-658-42518-0_25
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