Cultural Imprints in Africa and their Impact on Business Life

Janntje Böhlke-Itzen ()

Chapter Chapter 8 in Practical Handbook Business in Africa, 2023, pp 109-117 from Springer

Abstract: Abstract Successful investing and trade require knowledge primarily about the culture in the “target country” or the “target culture”. From the past, managers and investors have learned that knowledge about culture and manners, the so-called business etiquette, can be converted into hard cash. However, intercultural trainings, which are supposed to prepare business people for the African market and the culture of potential counterparts, are a questionable undertaking. This chapter presents alternative perspectives that are considered central to the success of a business or project on this continent.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42518-0_8

Ordering information: This item can be ordered from
http://www.springer.com/9783658425180

DOI: 10.1007/978-3-658-42518-0_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().