The First Step: Defining a Country Strategy

Luise Rosemeier ()

Chapter Chapter 9 in Practical Handbook Business in Africa, 2023, pp 119-130 from Springer

Abstract: Abstract The first step to tapping into African markets is selecting the most attractive countries. Choosing the relevant markets from the 54 states is not a trivial task. This chapter shows which methods and criteria can be applied and how the necessary information can be obtained.

Date: 2023
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DOI: 10.1007/978-3-658-42518-0_9

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