A/B Testing in Digital Product Management

Sascha Hoffmann ()
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Sascha Hoffmann: Fresenius University of Applied Sciences

Chapter Chapter 11 in Digital Product Management, 2024, pp 203-209 from Springer

Abstract: Abstract A/B tests are a standard tool in product management to validate ideas or qualitative indications from a product discovery for the optimization of digital products based on real user feedback. This article first explains the basic structure of A/B tests, before discussing the fundamentals of hypothesis formation and the statistics used in A/B tests. The article concludes with specific advice on how A/B tests can be optimally used in digital product management.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44276-7_11

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DOI: 10.1007/978-3-658-44276-7_11

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