Digital Product Management

Edited by Sascha Hoffmann ()

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-44276-7
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Chapters in this book:

Ch Chapter 1 Introduction to Digital Product Management

Sascha Hoffmann

Ch Chapter 10 Product Changes

Rainer Gibbert

Ch Chapter 11 A/B Testing in Digital Product Management

Sascha Hoffmann

Ch Chapter 12 Product Management Understood Holistically

Patrick Roelofs

Ch Chapter 13 Product Sense

Robert Schulke and Nikkel Blaase

Ch Chapter 14 Product Leadership

Tobias Freudenreich

Ch Chapter 15 Alignment

Arne Kittler

Ch Chapter 16 Product Evangelizing and Storytelling

Petra Wille

Ch Chapter 17 Product Owner and Scrum Master

Jan Köster and Florian Meyer

Ch Chapter 18 Understanding User Experience

Inken Petersen

Ch Chapter 19 Data Analytics

Jan Martens

Ch Chapter 2 User-Centered Product Visions

Inken Petersen

Ch Chapter 20 Product Organizations

Michael Schultheiß, David Gehrke and Lutz Göcke

Ch Chapter 21 Choosing the “Right” Agile Framework for the Company

Stefan Roock

Ch Chapter 3 Product Strategy—The Foundation of Product Management

Christian Becker

Ch Chapter 4 Implementing and Validating Product Strategy with Objectives and Key Results (OKR)

Cansel Sörgens

Ch Chapter 5 Product Roadmaps

Dominik Busching and Lutz Göcke

Ch Chapter 6 Product Discovery

Philip Steen and Alexander Hipp

Ch Chapter 7 Validation of Product Ideas in the Market

Anna Wicher

Ch Chapter 8 Product Delivery

Tim Adler

Ch Chapter 9 Growth

Markus Andrezak

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DOI: 10.1007/978-3-658-44276-7

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