Implementing and Validating Product Strategy with Objectives and Key Results (OKR)

Cansel Sörgens ()

Chapter Chapter 4 in Digital Product Management, 2024, pp 59-86 from Springer

Abstract: Abstract Objectives and Key Results (OKR) as a framework promises more focus, transparency, and above all alignment within an organization. Over the past ten years, the popularity of OKR has skyrocketed, and its use in digital product management has become indispensable. This is because Objectives and Key Results enable a customer-centric mindset by focusing product development on the impact and resonance with the target audience, rather than just on implementation speed. Moreover, when used correctly, OKR promotes the continuous development and implementation of strategy as part of the daily work of all participants in an organization. This chapter illuminates the principles of action and describes what the application of the OKR framework looks like in the practice of a product organization.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44276-7_4

Ordering information: This item can be ordered from
http://www.springer.com/9783658442767

DOI: 10.1007/978-3-658-44276-7_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().