User-Centered Product Visions

Inken Petersen ()

Chapter Chapter 2 in Digital Product Management, 2024, pp 31-43 from Springer

Abstract: Abstract A good product vision can significantly influence the success or failure of a product. It puts customer benefit at the center and provides a long-term and inspiring guiding principle. However, product visions are often not lived collectively, are too generic, or are only about business figures. Then the hoped-for effect does not occur. In this article, you will see why you need a vision, how best to integrate it, which tools you can use, and how you can, among other things, come to a truly shared and customer-centered vision with a team workshop.

Date: 2024
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DOI: 10.1007/978-3-658-44276-7_2

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