Product Strategy—The Foundation of Product Management

Christian Becker ()
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Christian Becker: leanproductable GmbH

Chapter Chapter 3 in Digital Product Management, 2024, pp 45-58 from Springer

Abstract: Abstract A key task of digital product management involves making decisions in a complex environment with nearly infinite options. The commitment to a product strategy is perhaps the most fundamental decision that a product organization must make. Surprisingly, many companies operate without a product strategy—partly out of fear of committing to something, partly out of uncertainty about how to build a product strategy in the first place. This chapter describes why a product strategy is necessary and how it can be defined.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44276-7_3

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DOI: 10.1007/978-3-658-44276-7_3

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