Data Analytics

Jan Martens ()
Additional contact information
Jan Martens: Lotto24 AG

Chapter Chapter 19 in Digital Product Management, 2024, pp 309-317 from Springer

Abstract: Abstract Some may expect to find solutions in this chapter for the right KPI, the right analysis strategy, or the right technical data platform. In my opinion, however, almost all challenges lie in the communication between product manager and analyst: What is the right question and how do we arrive at an answer that is promising and business-relevant and contains an actionable step? Only when you and your organization are prepared to meet this communicative challenge with the right attitudes and the necessary dose of self-criticism, will you be able to reap the expected analytical value. How this can be achieved is outlined in the present contribution.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44276-7_19

Ordering information: This item can be ordered from
http://www.springer.com/9783658442767

DOI: 10.1007/978-3-658-44276-7_19

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().