Strategic CSR Project Management in the Company

Paula Wernecke () and Muskaandeep Multani ()
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Paula Wernecke: CMS Deutschland
Muskaandeep Multani: CMS Deutschland

A chapter in The Future of Work, 2024, pp 381-388 from Springer

Abstract: Abstract What was considered a few years ago to be the sole responsibility of the PR department is increasingly becoming a core component of corporate strategy: Corporate Social Responsibility (hereinafter “CSR”). While CSR was long viewed as competition for economic success, companies are now recognizing the associated benefits. Various studies (see BMAS 2012) show that the integration of a responsibility concept leads to an increase in intrinsic employee motivation, organizational commitment, and thus medium and long-term competitive advantages (Mory in: Wagner/Roschker/Moutchnik, p. 22.). Many companies face the challenge of implementing effective CSR management. The starting point for this is a CSR strategy, which enables companies to introduce strategic CSR activities through CSR controlling.

Date: 2024
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DOI: 10.1007/978-3-658-45150-9_46

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