Literature Service: Academic Contributions to Corporate Management from the Customer Perspective

Manfred Bruhn (), Maxim Saleschus () and Karsten Hadwich ()
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Manfred Bruhn: University of Basel
Maxim Saleschus: University of Hohenheim
Karsten Hadwich: University of Hohenheim

Chapter Chapter 12 in Customer-Dominant Logic, 2024, pp 409-425 from Springer

Abstract: Abstract The relevance of the scientific discussion on customer-dominant logic is undisputed. It forms the basis for understanding customer-dominant logic and distinguishing it from marketing logics (goods-dominant logic, service-dominant logic) and marketing concepts (customer orientation, customer centricity). Therefore, this chapter provides an overview of selected literature on customer-dominant logic and the marketing concepts of customer orientation and customer centricity. Based on two literature analyses, a detailed description of the scientific discussion is given, and tips are formulated to identify further relevant literature on these topics.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45352-7_12

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DOI: 10.1007/978-3-658-45352-7_12

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