Customer-Dominant Logic

Manfred Bruhn (), Maxim Saleschus () and Karsten Hadwich ()
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Manfred Bruhn: Universität Basel
Maxim Saleschus: Universität Hohenheim, Lehrstuhl für
Karsten Hadwich: Universität Hohenheim, Lehrstuhl für

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-45352-7
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Chapters in this book:

Ch Chapter 1 Subject and Characteristics of Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 10 Marketing Controlling in Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 11 Development Trends of Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 12 Literature Service: Academic Contributions to Corporate Management from the Customer Perspective

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 2 From Customer-Dominant Logic to Customer-Dominant Management

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 3 Theoretical Foundation of Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 4 Core Elements of Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 5 Customer-Dominant Logic as a Management Approach

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 6 Market Research in Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 7 Market Segmentation in Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 8 Marketing Strategies in Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

Ch Chapter 9 Marketing Instruments in Customer-Dominant Logic

Manfred Bruhn, Maxim Saleschus and Karsten Hadwich

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DOI: 10.1007/978-3-658-45352-7

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