Theoretical Foundation of Customer-Dominant Logic

Manfred Bruhn (), Maxim Saleschus () and Karsten Hadwich ()
Additional contact information
Manfred Bruhn: University of Basel
Maxim Saleschus: University of Hohenheim
Karsten Hadwich: University of Hohenheim

Chapter Chapter 3 in Customer-Dominant Logic, 2024, pp 51-72 from Springer

Abstract: Abstract The guiding principles of relationship marketing and its differentiated economic and behavioral explanatory approaches underpin the customer-dominant logic. Through the customer-dominant logic, the basic ideas of relationship marketing are to be considered and applied to the question of value-creating customer processes. Neoclassical approaches such as utility and profit theory provide a foundation for the customer-dominant logic of the provider and the logic of the customer through the concept of customer value. Neo-institutional approaches such as information economics and the principal-agent theory underpin customer-dominant measures to reduce information asymmetries between providers and customers. Social psychological approaches such as interaction approaches, exchange theory, and the theory of social penetration serve the customer-dominant logic in explaining the development of long-term customer relationships. The individual theoretical approaches are interpreted in relation to the customer-dominant logic.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45352-7_3

Ordering information: This item can be ordered from
http://www.springer.com/9783658453527

DOI: 10.1007/978-3-658-45352-7_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().