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Andreas Kohne () and Ralf H. Komor ()
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Andreas Kohne: itkon
Ralf H. Komor: Komor Interim Management

Chapter Chapter 2 in Marketing and Sales in the Metaverse, 2024, pp 5-17 from Springer

Abstract: Abstract Mark Zuckerberg once said one could imagine “the metaverse as an embodied internet, where you don’t just look at content, but are immersed in it” (Süddeutsche 2021). However, long before the metaverse, researchers were exploring virtual experiences. The first real simulation was developed as early as 1962. With the “Sensorama”, a machine was invented that allowed the user to ride a motorcycle through New York, while a 3D film of the surroundings played in front of them, the chair vibrated appropriately, and even fans were used for headwind and the corresponding smells. Since then, we have come a long way and technology has rapidly improved, especially in recent years.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45970-3_2

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DOI: 10.1007/978-3-658-45970-3_2

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