Impact of the Metaverse on Sales and Marketing

Andreas Kohne () and Ralf H. Komor ()
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Andreas Kohne: itkon
Ralf H. Komor: Komor Interim Management

Chapter Chapter 5 in Marketing and Sales in the Metaverse, 2024, pp 33-48 from Springer

Abstract: Abstract Since the existence of e-commerce, the exponential development of technology has revolutionized the way we consume goods and services. Powerful computers, fast internet, mobile devices, social media, and data-driven marketing have radically changed the consumption process. And now, in the age of the metaverse, a new dimension of personalization and interaction is opening up, transforming our shopping behavior once again. The metaverse: An estimated market volume between 500 billion (Statista 2023) and 5 trillion US dollars (McKinsey 2022) in 2030 is making sales and marketing departments sit up and take notice. In this chapter, we answer the question: What impact does the metaverse already have today on sales and marketing?

Date: 2024
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DOI: 10.1007/978-3-658-45970-3_5

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