Kickstart for Businesses in the Metaverse

Andreas Kohne () and Ralf H. Komor ()
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Andreas Kohne: itkon
Ralf H. Komor: Komor Interim Management

Chapter Chapter 6 in Marketing and Sales in the Metaverse, 2024, pp 49-58 from Springer

Abstract: Abstract Taking the step into the metaverse may sound like a futuristic vision, but it is already possible today. In this chapter, we present a comprehensive approach that aims to encourage those responsible and interested to position themselves not only theoretically, but gradually and practically in the metaverse. We not only highlight the potential benefits and opportunities, but also the diverse challenges and risks that need to be considered—and point out relevant technologies that companies should have on their radar in order to be able to operate successfully in the metaverse. However, there is no universal recipe. Which technologies and platforms are relevant for you also depends on your industry, your target group, and your goals.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45970-3_6

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DOI: 10.1007/978-3-658-45970-3_6

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