Opportunities and Risks

Andreas Kohne () and Ralf H. Komor ()
Additional contact information
Andreas Kohne: itkon
Ralf H. Komor: Komor Interim Management

Chapter Chapter 7 in Marketing and Sales in the Metaverse, 2024, pp 59-63 from Springer

Abstract: Abstract New technologies offer immense opportunities, but at the same time, they also pose risks. In this chapter, we present the greatest opportunities of VR and AR technologies: customer-centric marketing, more emotional customer experiences, a stronger brand perception, and significant revenue potential. On the other hand, we also uncover the greatest risks: challenges posed by the advancing deepfake technology, security and data protection concerns. With this, we aim to provide guidance for decision-makers who are increasingly dealing with entrepreneurial perspectives in the metaverse.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45970-3_7

Ordering information: This item can be ordered from
http://www.springer.com/9783658459703

DOI: 10.1007/978-3-658-45970-3_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().