Introduction and Challenges

Manuel Beck ()

A chapter in Transforming Sales Strategies, 2025, pp 1-7 from Springer

Abstract: Abstract This chapter introduces the importance of strategic sales structuring and emphasizes its central role in today's business environment. It formulates the interest in knowledge and explains the structure of the book. Furthermore, the structure and internal logic of the individual chapters are outlined to provide readers with a guide through the topic and to set the framework for the following discussions.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-46809-5_1

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DOI: 10.1007/978-3-658-46809-5_1

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