Transforming Sales Strategies

Manuel Beck ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-658-46809-5
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Chapters in this book:

Introduction and Challenges

Manuel Beck

Step 1: The Market—Building a Detailed Understanding of the Market and Competition

Manuel Beck

Step 2: The Customer—Building a Detailed Understanding of the Buyer and Customer

Manuel Beck

Step 3: The Sales Channel—Determining and Structuring Sales Channels

Manuel Beck

Step 4: The Organization—Integration and Coordination of Sales Channels

Manuel Beck

Step 5: The Employee—Determining the Number and Distribution of Employees

Manuel Beck

Step 6: The Control—Setting Strategic Sales Goals and Their Control

Manuel Beck

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DOI: 10.1007/978-3-658-46809-5

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