Step 1: The Market—Building a Detailed Understanding of the Market and Competition

Manuel Beck ()

A chapter in Transforming Sales Strategies, 2025, pp 9-51 from Springer

Abstract: Abstract This chapter lays the foundation for an effective sales strategy by highlighting the central importance of the market. It provides a detailed guide to market analysis, starting with the identification of target markets, the investigation of customer needs, and the analysis of the competitive landscape. Readers gain insights into the methods of collecting and interpreting relevant market data, which are crucial for developing a realistic and well-founded sales strategy. By imparting practical knowledge, it is shown how a profound understanding of the market can not only be achieved, but also effectively utilized to realize sales objectives and achieve sustainable business success.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-46809-5_2

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DOI: 10.1007/978-3-658-46809-5_2

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