Step 2: The Customer—Building a Detailed Understanding of the Buyer and Customer

Manuel Beck ()

A chapter in Transforming Sales Strategies, 2025, pp 53-115 from Springer

Abstract: Abstract In this chapter, the customer takes center stage as the pivotal point of any sales strategy. It highlights how a deep understanding of customer needs, preferences, and behaviors is crucial for building a successful sales strategy. Readers learn how to apply effective methods for customer analysis and segmentation and how to use these insights to develop tailored sales approaches. The chapter emphasizes the importance of customer orientation and demonstrates how creating value for the customer not only increases customer satisfaction and loyalty, but also serves as a driving force for sustainable business success.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-46809-5_3

Ordering information: This item can be ordered from
http://www.springer.com/9783658468095

DOI: 10.1007/978-3-658-46809-5_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().