Phase 4 in the Sales Cycle: AI for Generating Customer Value

Manuel Beck ()

Chapter Chapter 6 in Artificial Intelligence in Sales, 2025, pp 83-93 from Springer

Abstract: Abstract This chapter examines the use of Artificial Intelligence for generating customer value. AI plays an increasingly important role in creating valuable information and competitive advantages for businesses through data-driven insights. Initially, AI-based trend and research analyses are discussed, followed by business model and competitive analyses that are optimized by AI. The added value that AI provides through customer behavior analyses and social media monitoring is also highlighted. Finally, practical prompting tips for the use of ChatGPT and similar tools are presented to support and further improve these processes.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-48033-2_6

Ordering information: This item can be ordered from
http://www.springer.com/9783658480332

DOI: 10.1007/978-3-658-48033-2_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().