Sustainability: Scaling Sustainable Products Correctly and Building a Sustainable Culture

Alexander Nowroth ()
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Alexander Nowroth: Lebenswerk Management GmbH

Chapter Chapter 6 in Sales and Business Models in the Logistics Industry, 2025, pp 153-185 from Springer

Abstract: Abstract This chapter totally rethinks the pricing model for sustainable products moving towards a Value-Based model. This will significantly increase your conversion rate with customers, and also improve your own margins. True sustainability only arises from a healthy culture which makes a company more sustainable for the benefit of all. The chapter concludes with a discussion of the basics of a healthy culture, introduces a practical guide to building a high-performance culture, and includes short, practical reports from industry veterans

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-48407-1_6

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DOI: 10.1007/978-3-658-48407-1_6

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