New Perspectives on Self-Quantification

Charlotte Pietschmann () and Kristina Klein ()
Additional contact information
Charlotte Pietschmann: Universität Bremen
Kristina Klein: Universität Bremen

A chapter in Marketing.Neu.Denken, 2026, pp 605-623 from Springer

Abstract: Abstract Wearables, mobile apps, and self-tracking interventions are increasingly designed to help consumers optimize various life aspects through self-quantification (SQ). SQ describes an individual’s goal-driven activity of tracking, monitoring and interpreting self-produced numerical data. Tracking workouts, sleep cycles, and diets leads to an overall “fitness age”, for instance. However, the key question remains whether these technologies and SQ truly help individuals improve themselves. What factors drive or hinder the acceptance of these tools, and how can they foster positive user outcomes? This chapter argues that SQ offers opportunities for optimization not only in health but also in areas like financial well-being and sustainability behavior. It explores the tools available and questions the responsibility of marketing in this context, and how it should address its role concerning both consumers and society. Drawing on multidisciplinary literature, this chapter provides insights to rethink the marketing of SQ and its broader societal implications.

Keywords: Consumer Behavior; Self-Quantification; Responsible Marketing (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-49371-4_25

Ordering information: This item can be ordered from
http://www.springer.com/9783658493714

DOI: 10.1007/978-3-658-49371-4_25

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().