Step 3: Success Measurement and Optimization

Alexander Schwarz-Musch (), Alexander Tauchhammer () and Bernhard Guetz ()
Additional contact information
Alexander Schwarz-Musch: Fachhochschule Kärnten Villach
Alexander Tauchhammer: Fachhochschule Kärnten Villach
Bernhard Guetz: Fachhochschule Kärnten Villach

Chapter Chapter 4 in Quick Guide Digital Marketing Roadmap, 2026, pp 67-93 from Springer

Abstract: Abstract This chapter demonstrates how to make success in digital marketing, in combination with “traditional marketing,” ontinuously measurable, which key metrics s are the most meaningful, and which holistic approaches exist for optimizing success.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-50823-4_4

Ordering information: This item can be ordered from
http://www.springer.com/9783658508234

DOI: 10.1007/978-3-658-50823-4_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().