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Alexander Schwarz-Musch (), Alexander Tauchhammer () and Bernhard Guetz ()
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Alexander Schwarz-Musch: Fachhochschule Kärnten Villach
Alexander Tauchhammer: Fachhochschule Kärnten Villach
Bernhard Guetz: Fachhochschule Kärnten Villach

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-50823-4
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Chapters in this book:

Ch Chapter 1 Re!think Marketing

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Chapter 2 Step 1: Analysis and Objectives

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Chapter 3 Step 2: Concept Development

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Chapter 4 Step 3: Success Measurement and Optimization

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

Ch Chapter 5 Best Case: Dr. Oetker Austria

Alexander Schwarz-Musch, Alexander Tauchhammer and Bernhard Guetz

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-50823-4

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DOI: 10.1007/978-3-658-50823-4

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