Best Case: Dr. Oetker Austria

Alexander Schwarz-Musch (), Alexander Tauchhammer () and Bernhard Guetz ()
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Alexander Schwarz-Musch: Fachhochschule Kärnten Villach
Alexander Tauchhammer: Fachhochschule Kärnten Villach
Bernhard Guetz: Fachhochschule Kärnten Villach

Chapter Chapter 5 in Quick Guide Digital Marketing Roadmap, 2026, pp 95-112 from Springer

Abstract: Abstract This case study deals with the baking sector, in which personas and customer journeys have changed significantly over the years.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-50823-4_5

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DOI: 10.1007/978-3-658-50823-4_5

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