Introduction

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

Chapter Chapter 1 in The Future of Online Targeting, 2026, pp 1-3 from Springer

Abstract: Abstract This chapter explains the necessity for advertising companies, publishers, and the ad-tech industry to address data protection-compliant yet efficient personalization and attribution of marketing campaigns in light of current customer-related, legal, and technical developments.

Date: 2026
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DOI: 10.1007/978-3-658-51541-6_1

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