The Future of Online Targeting

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-51541-6
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Chapters in this book:

Ch Chapter 1 Introduction

Jonas Rashedi and Dirk Rohweder

Ch Chapter 10 Conclusion

Jonas Rashedi and Dirk Rohweder

Ch Chapter 2 Basic Terminology and Theoretical Foundations

Jonas Rashedi and Dirk Rohweder

Ch Chapter 3 Principles for Data Management in Online Marketing

Jonas Rashedi and Dirk Rohweder

Ch Chapter 4 The Current Role of Third-Party Cookies

Jonas Rashedi and Dirk Rohweder

Ch Chapter 5 Developments Related to Third-Party Cookies

Jonas Rashedi and Dirk Rohweder

Ch Chapter 6 Strategies and Solutions: First-Party Data Strategy

Jonas Rashedi and Dirk Rohweder

Ch Chapter 7 Strategies and Solutions for Matching

Jonas Rashedi and Dirk Rohweder

Ch Chapter 8 Recommendations for Stakeholders

Jonas Rashedi and Dirk Rohweder

Ch Chapter 9 Best Practices for Publishers and Advertisers

Jonas Rashedi and Dirk Rohweder

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DOI: 10.1007/978-3-658-51541-6

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