Principles for Data Management in Online Marketing

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

Chapter Chapter 3 in The Future of Online Targeting, 2026, pp 17-21 from Springer

Abstract: Abstract This chapter presents a framework used to assess types of data and data strategies. It forms the basis for evaluating the strategies and solutions developed in the subsequent chapters of the book.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-51541-6_3

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DOI: 10.1007/978-3-658-51541-6_3

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