Basic Terminology and Theoretical Foundations

Jonas Rashedi () and Dirk Rohweder ()
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Jonas Rashedi: Rashedi Consulting GmbH
Dirk Rohweder: Teavaro GmbH

Chapter Chapter 2 in The Future of Online Targeting, 2026, pp 5-16 from Springer

Abstract: Abstract This chapter provides an overview of fundamental terminology as well as the necessary theoretical foundations to understand both the developments related to third-party cookies and the existing courses of action.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-51541-6_2

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DOI: 10.1007/978-3-658-51541-6_2

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